GETTING YOUR WEBSITE FOUND
Search Engine
Optimisation
SEO strategies suited to your business
Each business that we work with is different. It could be in the goals you have for the business, the kind of growth you are looking for, the services you want to grow or even the team you want to build. At SME Digital, we understand that your vision of growth could look different from someone elses’. We provide customised strategies and plans to suit you and your business goals.
Award Winning Agency
Based out of Sydney, NSW, and working with clients all around Australia we are a local, multi-award-winning SEO and web design agency, whose main goal is to get our clients online and be found.
We will listen to what you want for your business and we will help you make it happen.
Customised Strategies
It’s not one size fits all. Each and every client has a customised staretgy that we create for them and execute it. It’s based on your business goals and what you want to get out of SEO.
No Lock In Contracts
We don’t do lock in contracts. EVER. We believe in our clients staying with us because they see value and want to continue working with us.
Global Search
No Lock in contracts
UPFRONT PRICING
AFFORDABLE & CUSTOMISED
SEO Experts
Search Engine Optimisation
SEO stands for Search Engine Optimisation and helps to get your website ranked on the first page of Google so you are easily found by potential customers. At SME Digital, our aim is to get you on the first page for your particular services.
Local SEO
Our aim is simple: we want customers to find you through their searches. For this reason, our focus is to create an SEO-friendly website with all information in one place so when someone searches for a “specific service near me” they’ll be able to find you.
Companies we have helped with their online presence and growing their business
All about SEO
✓ What is SEO?
SEO is a form of marketing that helps to rank your website on the first page of search engine results, leading to an increase in organic traffic to your website thus a capturing a high number of leads.
✓ What strategies does SME Digital use for SEO?
Without going into too much detail, and confusing the heck out of you, some of the strategies we use are :
1) Using keywords in headings, subheadings and text content
2) Optimising images with alt tags
3) Getting you to create social media accounts and linking them to your site
4) Including links back to your own blog post pages (not just homepage) called internal linking
5) Regularly updating your content to tell search engines you are actively working on your site.
6) Finding opportunities for you through our vast network of designers, developer and social media strategists to create connections and backlinks with businesses in a similar industry/niche.
✓ What is on-page SEO?
If you’ve ever worked with a blogger or content creator, you have probably been told that your success depends on two things: the quality of your writing and the number of visitors to your site.
To get more traffic to your site, there are lots of things you can do – from creating an email list to getting involved in social media. (Ask us about these)
But one of the biggest things that we do is use on-page SEO techniques to help you get ranking.
There’s no special trick for doing on-page SEO; it’s just about making sure that all of the words and phrases that people might search for when looking for something like you services or products show up on your pages.
This includes optimising titles, subtitles, headlines, image file names and captions as well as including your key words in your text.
✓ What is off-page SEO?
Off-page SEO is a way of promoting your content without the need of posting on social media or commenting on other people’s posts. It can be done by getting links from websites that have higher rank and relevance to yours, writing guest articles for high ranking blogs in your field, submitting your website to article directories, and more. The goal is to get as many quality backlinks as possible so you can get better search engine rankings.
✓ What is backlinking?
Back linking in simple terms is when someone links to another web page from their own webpage. The more of these backlinks that are made, typically the higher a web page will rank in Google’s search engine results pages (SERPS). This isn’t an exact science though- if someone has a lot of high-quality backlinks but low quality content, they may still fall down the rankings ladder even with all those good links pointing towards them!
Backlinks essentially tells Google that you are a real company, working with other actual companies, providing great services/products.
✓ What kind of blogs will SME write for my business?
SME will write blogs relevant to your work and industry. Using blogs, we will target key services or products that you want to get ranking for.
The blogs we write will always be aimed first at being readable for humans and then search engines. We will ensure that when someone lands on that content, its well written and engaging.
✓ How long does SEO take to show results?
It’s impossible to give a figure that applies to all websites, and the best that an SEO can do is give a best-guess estimate based on analyzing a website’s current performance and the proposed strategy.
There’s no getting away from the fact that SEO takes time. Google (and other search engines) want to show the best result for any given search query, and it takes time to deserve to rank. You’ve got to earn top search visibility. But with the right strategy in place, 6 to 12 months is a long enough period to be able to see the impact of SEO efforts and to be able to justify ongoing investment.
✓ Why shoud l I use SME for SEO?
In short, because we keep it real. We are a team that believes in great communication, frequent updates, great strategies and long term relationships. If that’s not enough, we wrote a whole article for you which would make “the why” so much easier. Check it out here
✓ What is SEO?
SEO is a form of marketing that helps to rank your website on the first page of search engine results, leading to an increase in organic traffic to your website thus a capturing a high number of leads.
✓ What strategies does SME Digital use for SEO?
Without going into too much detail, and confusing the heck out of you, some of the strategies we use are :
1) Using keywords in headings, subheadings and text content
2) Optimising images with alt tags
3) Getting you to create social media accounts and linking them to your site
4) Including links back to your own blog post pages (not just homepage) called internal linking
5) Regularly updating your content to tell search engines you are actively working on your site.
6) Finding opportunities for you through our vast network of designers, developer and social media strategists to create connections and backlinks with businesses in a similar industry/niche.
✓ What is on-page SEO?
If you’ve ever worked with a blogger or content creator, you have probably been told that your success depends on two things: the quality of your writing and the number of visitors to your site.
To get more traffic to your site, there are lots of things you can do – from creating an email list to getting involved in social media. (Ask us about these)
But one of the biggest things that we do is use on-page SEO techniques to help you get ranking.
There’s no special trick for doing on-page SEO; it’s just about making sure that all of the words and phrases that people might search for when looking for something like you services or products show up on your pages.
This includes optimising titles, subtitles, headlines, image file names and captions as well as including your key words in your text.
✓ What is off-page SEO?
Off-page SEO is a way of promoting your content without the need of posting on social media or commenting on other people’s posts. It can be done by getting links from websites that have higher rank and relevance to yours, writing guest articles for high ranking blogs in your field, submitting your website to article directories, and more. The goal is to get as many quality backlinks as possible so you can get better search engine rankings.
✓ What is backlinking?
Back linking in simple terms is when someone links to another web page from their own webpage. The more of these backlinks that are made, typically the higher a web page will rank in Google’s search engine results pages (SERPS). This isn’t an exact science though- if someone has a lot of high-quality backlinks but low quality content, they may still fall down the rankings ladder even with all those good links pointing towards them!
Backlinks essentially tells Google that you are a real company, working with other actual companies, providing great services/products.
✓ What kind of blogs will SME write for my business?
SME will write blogs relevant to your work and industry. Using blogs, we will target key services or products that you want to get ranking for.
The blogs we write will always be aimed first at being readable for humans and then search engines. We will ensure that when someone lands on that content, its well written and engaging.
✓ How long does SEO take to show results?
It’s impossible to give a figure that applies to all websites, and the best that an SEO can do is give a best-guess estimate based on analyzing a website’s current performance and the proposed strategy.
There’s no getting away from the fact that SEO takes time. Google (and other search engines) want to show the best result for any given search query, and it takes time to deserve to rank. You’ve got to earn top search visibility. But with the right strategy in place, 6 to 12 months is a long enough period to be able to see the impact of SEO efforts and to be able to justify ongoing investment.
✓ Why shoud l I use SME for SEO?
In short, because we keep it real. We are a team that believes in great communication, frequent updates, great strategies and long term relationships. If that’s not enough, we wrote a whole article for you which would make “the why” so much easier. Check it out here
Beyond Rankings: Real Results, Real Growth
SEO strategies that work for your business
SEO is more than just an additional service for us; it’s the core of our expertise. This means we’re well-versed in the finer points and dedicated to delivering SEO strategies that produce tangible outcomes.
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- Matt Currant, curran t electrical
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- Matthew Stewart
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Climate care air con
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- NADIM T,
family health clinics
Understanding your consumers
Search engine optimisation (SEO) allows us to understand how consumers are searching for and finding information about your brand and your competitors online.
In simpler words, SEO is the tool that will help make your website visible to the right audience.
Having an SEO strategy that includes organic growth will ensure that you are saving money in the long run as it becomes a self generating advertising platform.
Work with our team of experts
Our SEO Specialists will help you get your site ranking on search engines like google and get you more leads for your business.
An effective SEO campaign will help you engage with customers, increase organic traffic to your website, capture leads, form new revenue streams, scale your business rapidly, and ultimately become the market leader in your industry
All about local SEO
✓ How is Local SEO different from SEO?
Local SEO is about optimizing your site for the location it is in. For example, if you are in a certain suburb or city, then you would optimise for people looking for things in exact area vs SEO whose main focus is not location.
✓ Why Local SEO?
A local SEO strategy will help your business be found more easily in your local area, for the specific products or services you offer.
Just a small fact: 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
✓ What is GBP?
GMB is the acronym for Google Business Profile , which is Google’s way of helping you manage your business on their platform. We can control things like how your company appears in search results and what customers will see when they click on it.
✓ Why is GBP important in local SEO?
Google My Business allows you to list your company’s location on Google Maps and local search results, thus telling google that you provide these services/products in this specific area. We may include important information about your business, such as opening/closing hours, contact information, or a link to your website. A completed GMB listing can significantly improve a company’s local SEO ranking. It establishes an immediate first impression for any user who searches for a company like yours.
✓ How much does local SEO cost?
Our charges for local SEO start at $850 depending on a few factors such as number of products/services and the areas you want to rank for.
✓ How will you track local SEO?
We use SEO tools and google analytics to track the engagement for your website via GBP or organic search. These reports are provided to you monthly.
✓ How long does local SEO take to show results?
Local SEO can sometimes be faster to rank for than SEO, giving us a bit of an advantage. We’ve had customers who have ranked within a month and others who have taken upto 8 months. It depends on a number of factors which we discuss on your first call. Book a SEO consult for your business to take the first step
✓ Why is SME so great at local SEO?
We love local SEO. Our clients love local SEO and we’ve had huge successes with our local SEO strategy. We give you one point of contact, monthly reports and are committed to long term growth for your business. We understand your business and what you need from us, and then we create our strategy. To learn a bit more, we put it all down for you here.
✓ How is Local SEO different from SEO?
Local SEO is about optimizing your site for the location it is in. For example, if you are in a certain suburb or city, then you would optimise for people looking for things in exact area vs SEO whose main focus is not location.
✓ Why Local SEO?
A local SEO strategy will help your business be found more easily in your local area, for the specific products or services you offer.
Just a small fact: 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
✓ What is GBP?
GMB is the acronym for Google Business Profile , which is Google’s way of helping you manage your business on their platform. We can control things like how your company appears in search results and what customers will see when they click on it.
✓ Why is GBP important in local SEO?
Google My Business allows you to list your company’s location on Google Maps and local search results, thus telling google that you provide these services/products in this specific area. We may include important information about your business, such as opening/closing hours, contact information, or a link to your website. A completed GMB listing can significantly improve a company’s local SEO ranking. It establishes an immediate first impression for any user who searches for a company like yours.
✓ How much does local SEO cost?
Our charges for local SEO start at $850 depending on a few factors such as number of products/services and the areas you want to rank for.
✓ How will you track local SEO?
We use SEO tools and google analytics to track the engagement for your website via GBP or organic search. These reports are provided to you monthly.
✓ How long does local SEO take to show results?
Local SEO can sometimes be faster to rank for than SEO, giving us a bit of an advantage. We’ve had customers who have ranked within a month and others who have taken upto 8 months. It depends on a number of factors which we discuss on your first call. Book a SEO consult for your business to take the first step
✓ Why is SME so great at local SEO?
We love local SEO. Our clients love local SEO and we’ve had huge successes with our local SEO strategy. We give you one point of contact, monthly reports and are committed to long term growth for your business. We understand your business and what you need from us, and then we create our strategy. To learn a bit more, we put it all down for you here.
All about geo-targeted location searches
Getting found online in your local area
Local search is booming and with it, a lot of opportunities for local businesses. 4 out of 5 people use Google Search to find this information – which usually focuses on product/service availability, directions to the business and the reviews they find.
Up to 18% of local online searches end up working with the business they have looked up within 24 hours. Imagine that!!
Location targeted SEO with an eye towards sending customers directly through your doors/business is not only effective at telling people what services you offer but also providing them easy access to the information so it becomes quicker than ever before.
46% of all Google searches are looking for local information. (Source: GoGulf)
Our Process
How we work and what our workflow looks like
We first understand your goals
We first understand your business vision, target audience, end goals, and what you would want to achieve through SEO. It could be to get ranking for certain products or certain areas.
We gather all the information from you that we would need to work on your SEO such as your login details, GMB(Google my Business) access and top competitors .
The beginning: SEO
We then create a strategy
We then get down to creating the SEO strategy for your business, for the next 12 months.
We start with a keyword, location, and competition analysis. This gives us an insight into how fast we can get you ranking for certain keywords as well as the strategies we will have to employ moving forward.
Getting down to the basics: Content is "king" and "queen"
On-page SEO
The first thing we do is on-page SEO which means we use your current content and optimise it for SEO using our keyword and location analysis.
We also do a website analysis and give you tips on how to make the design more user-friendly, ensuring that the leads landing on your website have high conversion rates as well.
The last thing here is we then create content that is engaging, relevant to your products/services and industry and add it onto your website.
Off-page SEO
We then get working on your off-page SEO. This includes backlink creation, working on your GMB, guest posting and directory listings within your business.
Some of this will vary and is dependent on what package you are working on us with.
Monthly Reports
When we chat to you about SEO, we strongly recommend that you commit for a minimum of 12 months to the service. SEO takes time and a lot of it is drip-feeding information to search engines to tell them about who you are and what your business does.
CONGRATULATIONS! You are now ranking in search engines.
Continued and ongoing SEO
You are now ranking for certain keywords and areas. Congratulations. But the work is not complete.
Once you are ranking, it’s important to continue with SEO and the same practices to stay ahead of your competitors. Which means that everything that we did to get you ranking, we continue doing to keep you ranking.
Don’t lose your momentum
Stay ahead of the game and stay on top. Give your potential customers the right information to find you. This includes keeping all the information on your website relevant and upto date.
