3 important SEO strategies for small businesses

SEO, or search engine optimisation, is a term that gets thrown around a lot on the internet. But what does it actually mean?

And more importantly,

What can small businesses do to optimise their websites and show up in search results?

Let’s start with the basics. SEO is all about improving your website so that it is more visible to search engines like Google. This means making sure your website appears as high up on the list of results as possible when people search for keywords or phrases related to your business.

And if you look at numbers 46% of all Google searches are looking for local information. (Source: GoGulf)

There are a number of different factors that can affect your SEO, including the quality of your content, the structure of your website, and the number of backlinks you have.

But don’t worry, there are a few things you can do to improve your SEO and get ahead of your competition. Here are three important SEO strategies for small businesses:

1. Make sure your website is mobile-friendly

In today’s world, more and more people are using their mobile devices to access the internet. As a result, it’s important for small businesses to make sure their website is designed to be viewed on a mobile device.

There are a few things you can do to make your website more mobile-friendly, including using responsive design and ensuring your pages load quickly.

2. Create quality content

Content is one of the most important factors when it comes to SEO. By creating quality content, small businesses can improve their chances of ranking high in search engine results pages.

When creating content, it’s important to focus on creating stuff that is relevant to your target audience and is keyword-rich. However, don’t forget to make sure your content is also engaging and interesting to read.

3. Build backlinks

Backlinks are links from other websites that point to your website. The more backlinks you have, the higher your website is likely to rank in search engine results pages.

There are a number of different ways small businesses can build backlinks, including guest posting, creating infographics, and participating in industry events and forums.

If you want to improve your SEO and get ahead of the competition, it’s important to focus on these strategies. With time and effort, small businesses can use SEO to reach more customers and grow their businesses.

And if you need some help, reach out to us. We are SEO specialists for small businesses and can help you rank locally, working with your budget till you get results.

Success stories

          
   matt curran 
 2024-04-04
 
 
   I have had the pleasure of working with SME DIGITAL for about 12 months now. Avani and Amish have gone above and beyond to help with my business needs. Amish has worked tirelessly to get our business to rank higher on google, Avani re did our old clunky website which looks amazing. Excellent service thank you SME Digital
  
 
 
       
   Inner West Electrical Solutions 
 2023-12-04
 
 
   Highly recommend! Have been extremely helpful.
  
 
 
       
   Alex Bedders 
 2023-09-15
 
 
   SME are the best in the business. Very good at what they do as well as honest and transparent.
  
 
 
       
   Maja Paleka 
 2023-07-10
 
 
   Getting my business website done was the second time I have worked with Avani and her team, and we have a 3rd already in planning.  SME digital are incredibly flexible, customer centric, and just do great quality work.  What I especially value is the expertise they bring to the table - I had some ideas on how I wanted to have things done and if those ideas would not bring me the right outcome for my business, Avani talked me through the options and possible other alternatives.  This ensured that not only did I get what I wanted, but it was done in a way that benefited my website, business and SEO.  True partnership is really how I would describe the experience of working with SME Digital.
  
 
 
       
   Sara Lonergan 
 2023-04-27
 
 
   SME digital are a professional, honest and talented group of IT professionals. I enjoy working with them and wouldn't hesitate to recommend their business to like minded business owners looking for SEO/website services.
  
 
 
       
   Sarai Yates 
 2023-04-20
 
 
   I am a perfectionist and work at a very fast pace so I was a bit worried that getting someone to build my website would be a difficult process. But Avani and her team just rolled with me and my pickiness, I ended up having a really good time throughout the whole process and truly enjoyed our daily chats and endless emails to get things right and eventually launch my absolute dream website. Avani was incredibly responsive at all hours of the day, and literally made everything that I asked for happen. I could not recommend her more and am looking forward to keep working with her. Thank you Avani!!
  
 
 
       
   Robyn Walker 
 2023-03-23
 
 
   Avani and Amish have been excellent every step of the way...from our initial meeting through to the end result...where they've so creatively showcased my professional accomplishments to-date.
Avani has been incredibly patient and supportive throughout this journey, and I'm now looking forward to the SEO results, over the next few months, with Amish's input and expertise.
  
 
 
       
   Barbara Clendining 
 2023-03-10
 
 
   Excellent, can't recommend enough. No item is too big or small, a genuine business that cares about your business & will be empathetic with your needs & provide strategic feedback & deliver results (our web traffic has already soared with their new design of our website).
  
 
 
       
   Matthew Stewart 
 2022-12-20
 
 
   SME Digital totally transformed my website from being very basic to now a platform I am proud to show my clients. Amish and Avani have been amazing throughout the whole process. Couldn’t be happier with the service I have received. I would highly recommend SME Digital to anyone. Cheers, Climate Care Air Conditioning Services.
  
 
 
       
   Matthew Blaxland 
 2022-12-20
 
 
   Amish and Avani have designed and set up my website. I couldn’t be more pleased with the end result, they are easy to work with and very professional. I would highly recommend them
  
 
 
  
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