Case Study: Beaches Home Buyers
From Agency Employee to One of the Top Independent Buyers Agents in the Northern Beaches
Client Feedback
I felt supported
at every step!
“This website is truly me. From the branding, the portfolio of properties, to my charity work — SME Digital helped bring it all together. I felt supported at every step, and now I’m ranking, getting steady enquiries, and building my reputation as an independent buyers agent. Couldn’t be happier.”
— Tracy Black, Founder of Beaches Home Buyers
Beaches Home Buyers needed a strong standalone digital presence after launching independently, with clear positioning away from previous agencies. We built a bespoke website, optimised it for local SEO, and positioned Tracy as a leading Northern Beaches buyers agent across Google and AI search.
The result:
First enquiry in 30 days
Top rankings for key Northern Beaches terms
Outranking former agency profiles
Team expanding due to growth
The Client
Services Provided
- Website Design
- Website Hosting and Maintenance
- Google Business Profile Optimisation
- SEO (Search Engine Optimisation)
- AEO (Answer Engine Optimisation)
- AI SEO (Optimised for AI Search Queries)
The Challenge
-
No independent online presence of her own
-
Her name still appeared under the large agencies she previously worked with, confusing potential clients
Want results like these?
Our Approach
Branding & Creative
- Collaborated with brand partners to create a bespoke identity for Beaches Home Buyers
- Coordinated professional photography and videography for authentic visuals
- Integrated Tracy’s charity work to highlight her values
Website Design & Custom Development
- Designed and developed a completely custom website aligned with her new brand
- Built a bespoke portfolio module where Tracy can showcase properties purchased, including buyer briefs, budgets, suburbs, and property features
- Included pages for Home, About, Services, Portfolio, Testimonials, and Contact
- Iterated through several design versions until the site was exactly what Tracy envisioned
SEO & AEO (Answer Engine Optimisation)
- Resolved brand confusion by ensuring Beaches Home Buyers outranked her old agency profiles
- Targeted suburb-specific keywords (Manly, Fairlight, Seaforth) for buyers agents in the Northern Beaches
- Implemented AEO strategies to build authority across AI search tools
- Strengthened her entity signals to ensure visibility on both Google and AI-driven search results
Ongoing Support
- Hosting, maintenance, and security provided by SME Digital
- Continued SEO and AEO campaigns to build visibility and lead generation
Want results like these?
The Results
First enquiry within the first month of launch
Now ranking in the top results for “buyers agent Northern Beaches” and targeted suburb keywords
Fully visible in AI search tools for her brand and services
Beaches Home Buyers outranks her old agency profiles
Recognised as one of the leading buyers agents in the Northern Beaches
Tracy is now expanding, taking on another employee to help grow the business further
Key Takeaways
A bespoke website can establish independence from large agencies
Custom portfolio development differentiates a buyers agent from competitors
A personal, values-driven online presence builds client trust
Long-term success: Beaches Home Buyers is now expanding with new staff
Want Results Like This?
If you’re a professional ready to create your own brand and build your own reputation, SME Digital can help create a digital presence that truly reflects who you are.
