Case Study:
10x More Leads for a Local HVAC Business in Sydney
Results
2,500+ organic sessions in 12 months
50%+ engagement rate
38% branded search CTR
Top 3 local keyword rankings
The Client
“SME Digital totally transformed my website from being very basic to now a platform I am proud to show my clients. Amish and Avani have been amazing throughout the whole process. Couldn’t be happier with the service I have received. I would highly recommend SME Digital to anyone. Cheers, Climate Care Air Conditioning Services.”
Matt, Climate Care Air Conditioning
Strategy & Solution: SEO-Led Redesign with Paid Ads
SME Digital delivered a dual-track approach to drive immediate leads while building long-term growth. The website was redesigned into a mobile-first, fast, and easy-to-navigate platform, supported by paid ads to generate leads from day one.
For sustainable results, we implemented a targeted local SEO strategy for Sydney, strengthening on-page and technical foundations, developing service area pages, blogs, and FAQs, and creating localised content focused on Sydney’s Northern Beaches. This targeted high-intent long-tail keywords such as “air conditioning Northern Beaches Sydney” and related service searches.
Challenge: Almost 0 results from the website
When Matt launched Climate Care Air Conditioning in the Sydney area, he knew visibility in local search was critical – but his website wasn’t ranking well, or driving leads.
The turning point came when Matt realised he didn’t just need a website — he needed one that could work as hard as he did. That’s when SME Digital stepped in.
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No enquiries coming through the website
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Low conversion rates despite keyword rankings
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Poor website performance with slow speeds and weak hosting
Our Approach
SEO results take time, but with the right strategy, conversion and traffic can scale sustainably.
Website Audit
We identified conversion gaps and usability issues that explained why rankings weren’t turning into enquiries.
Homepage Redesign
Using the first two months of SEO budget, we rebuilt the homepage for conversions: clearer messaging, stronger calls-to-action, improved user experience.
Hosting & Performance
We migrated the site from poor hosting to high-performance hosting with us. Speed scores jumped from D+ to A+, dramatically improving usability and SEO.
National SEO Campaign
We launched a tailored SEO strategy, targeting not only obvious 'water filtration' terms but untapped, high-intent keywords competitors had missed.
Ongoing Optimisation
Monthly check-ins, ongoing SEO work, and continuous refinement to ensure long-term growth.
Results: A Local SEO Win That Scaled the Business
2,500+ engaged organic sessions in 12 months
50%+ engagement rate from search visitors
38% CTR for high-intent branded search
Top 3 positions for major local service keywords
Ranking not only on search engines, but AI search tools as well
“SME Digital totally transformed my website from being very basic to now a platform I am proud to show my clients.“
What started as a visibility problem became a business growth story. Even after ads were paused, Matt’s SEO foundation kept delivering leads – turning his online presence into a reliable, high-performing asset.
In just two years, Matt went from a one-man van to managing a small fleet, fielding leads daily — even on weekends. He no longer chases work. Work finds him. And he finally has the digital presence to match the quality of his service
Client Feedback
A transformation I’m proud of every day. The team at SME Digital made the entire process amazing.
SME Digital totally transformed my website from being very basic to now a platform I am proud to show my clients. Amish and Avani have been amazing throughout the whole process. Couldn’t be happier with the service I have received. I would highly recommend SME Digital to anyone. Cheers, Climate Care Air Conditioning Services.
— Matthew Stewart, Owner
Climate Care Air Con
Key Takeaways
Conversion comes first:
Rankings mean little if the website
doesn’t convert
Smart keyword targeting:
Going after under-served terms can
unlock new markets
Speed matters:
Website performance impacts both
user experience and SEO.
Partnership pays off:
Regular check-ins and ongoing
strategy create long-term wins.
Want Results Like This?
If you’re tired of wondering where the next lead will come from, or feeling like your website is holding your business back, you’re not alone.
We’ve helped business owners like Matt turn frustration into growth — and we’d love to help you too
Visit us at smedigital.com.au
