Case Study:
Full House Water Filtration
How SME Digital turned three years of no results into $30K+ in new business within months
The result:
22 enquiries
in 3 months
3–4 NEW
weekly leads
refreshed
homepage
400%+ RETURN
ON INVESTMENT
The Client
Services Provided
- Website Design
- Website Hosting and Maintenance
- Google Business Profile Optimisation
- SEO (Search Engine Optimisation)
- AEO (Answer Engine Optimisation)
The Challenge
-
No enquiries coming through the website
-
Low conversion rates despite keyword rankings
-
Poor website performance with slow speeds and weak hosting
Before
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After
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Our Approach
SEO results take time, but with the right strategy, conversion and traffic can scale sustainably.
Website Audit
We identified conversion gaps and usability issues that explained why rankings weren’t turning into enquiries.
Homepage Redesign
Using the first two months of SEO budget, we rebuilt the homepage for conversions: clearer messaging, stronger calls-to-action, improved user experience.
Hosting & Performance
We migrated the site from poor hosting to high-performance hosting with us. Speed scores jumped from D+ to A+, dramatically improving usability and SEO.
National SEO Campaign
We launched a tailored SEO strategy, targeting not only obvious 'water filtration' terms but untapped, high-intent keywords competitors had missed.
Ongoing Optimisation
Monthly check-ins, ongoing SEO work, and continuous refinement to ensure long-term growth.
The Results
22 enquiries in the first 3 months after homepage
rebuild (vs. zero in the previous 3 years)
3–4 enquiries every week on average, consistently
National rankings for major water filtration terms
Over $30,000 in revenue in 3 months from SEO leads
Return on Investment (ROI):
Over 400% based on monthly SEO spend
Client Feedback
It’s been a
game-changer for
my business!
“After years of no results, SME Digital completely turned things around. The new homepage started converting straight away, and now the SEO brings in consistent enquiries every week. I’ve made over $30K just in the last quarter from these leads — it’s been a game-changer for my business.”
— Lee Murphy, Owner
Full House Water Filtration
Key Takeaways
Conversion comes first:
Rankings mean little if the website
doesn’t convert
Smart keyword targeting:
Going after under-served terms can
unlock new markets
Speed matters:
Website performance impacts both
user experience and SEO.
Partnership pays off:
Regular check-ins and ongoing
strategy create long-term wins.
Want Results Like This?
If your website is getting traffic but not enquiries, you don’t need just ‘more SEO.’ You need a partner who can fix the conversion bottlenecks and build a strategy that works.
Visit us at smedigital.com.au
