Case Study:
Inner West Electrical Solutions
700% ROI and Steady Leads: The InnerWest Electrical Success Story
The result:
22 enquiries
in 3 months
3–4 NEW
weekly leads
refreshed
homepage
400%+ RETURN
ON INVESTMENT
The Client
Services Provided
- Website Design
- Website Hosting and Maintenance
- Google Business Profile Optimisation
- SEO (Search Engine Optimisation)
- AEO (Answer Engine Optimisation)
The Challenge
When Chris came to us, his business struggled with:
-
A one-page website that wasn’t converting
-
No SEO traction or visibility in local search
-
A weak Google Business Profile presence
-
Lack of credibility online, despite years of expertise
Our Approach
We implemented a structured, results-focused strategy designed to deliver immediate enquiries while building a long-term digital growth foundation for Climate Care Air Conditioning.
Rather than treating the website as a static brochure, we positioned it as a lead generation engine, supported by both paid traffic and organic visibility.
Website Redesign with Conversion in Mind
The first priority was rebuilding the website to support performance, usability, and trust. We designed a mobile-first, fast-loading website that made it easy for users to understand services, navigate the site, and enquire quickly.
Key improvements included:
- Clear service positioning and messaging
- Improved site structure and navigation
- Strong calls-to-action to drive enquiries
Speed and responsiveness optimisation across all devices
Immediate Lead Flow via Paid Advertising
To generate enquiries from day one, we launched a targeted paid ads campaign alongside the website rebuild. This ensured consistent lead flow while the organic strategy gained traction.
Paid ads provided immediate visibility and data, allowing us to refine messaging and understand what converted best for the local market.
Targeted Local SEO Strategy
Alongside paid traffic, we built a strong SEO foundation focused on local, high-intent search terms across Sydney, with a particular emphasis on the Northern Beaches.
Our SEO work included:
- On-page optimisation across core service pages
- Strong technical SEO foundations to support local and voice search
- Creation of service area pages, blog content, and FAQs
- Localised content targeting long-tail keywords with strong buyer intent
This ensured Climate Care Air Conditioning didn’t just rank, but ranked for searches that actually lead to enquiries.
Built for Long-Term Growth
The combination of conversion-focused design, paid lead generation, and scalable SEO meant the website continued to perform even after ads were paused.
Instead of relying on short-term tactics, the strategy was designed to create a sustainable online presence that could support ongoing growth without constant ad spend.
The Results
From no visibility to a fully branded, high-performing website
2–3 qualified enquiries every week (calls, emails, forms)
Roughly $10,000/month in new revenue from SEO leads
700%+ ROI on SEO spend ($1,200/month → consistent $10k+ returns)
Ranking in the Top 4 on Google & GBP for “Inner West electrician” terms
Three years of ongoing growth with a stable, managed presence
Client Feedback
“I’ve been an electrician for over 25 years, but before SME Digital I had no real online presence. They built me a proper website, set up my Google profile, and now I get steady leads every week. I don’t have to chase work — it just comes in. Couldn’t be happier.”
— Chris,
Owner, InnerWest Electrical Solutions
Key Takeaways
Websites must convert, not just exist, a clean, fast, mobile-first site is critical for turning visitors into enquiries
Immediate leads and long-term growth can work together, paid ads deliver fast results while SEO builds sustainable visibility
Local SEO drives high-intent enquiries, targeting specific service areas and search terms attracts customers ready to book
Performance matters, speed, usability, and structure directly impact engagement and lead generation
Want Results Like This?
If you’re an electrician or tradie who wants steady leads without relying on directories or endless networking, SME Digital can help.
Visit us at smedigital.com.au
