Case Study: Inner West Electrical Solutions
700% ROI and Steady Leads: The InnerWest Electrical Success Story
Client Feedback
25 Years in Business,
First Time Getting
Online Leads.
“I’ve been an electrician for over 25 years, but before SME Digital I had no real online presence. They built me a proper website, set up my Google profile, and now I get steady leads every week. I don’t have to chase work — it just comes in. Couldn’t be happier.”
— Chris, Owner of InnerWest Electrical Solutions
InnerWest Electrical Solutions needed to move beyond a one-page website and build a strong local presence that actually generated enquiries.
We created a fully branded 5-page website, implemented targeted Inner West SEO, optimised Google Business Profile, and built a long-term foundation with hosting, maintenance, and AI search visibility.
The result:
4-5 qualified enquiries per week
~$10k/month in new SEO revenue
700%+ ROI
Top 4 rankings for “Inner West electrician” terms
The Client
Services Provided
- Website Design
- Website Hosting and Maintenance
- Google Business Profile Optimisation
- SEO (Search Engine Optimisation)
- AEO (Answer Engine Optimisation)
The Challenge
When Chris came to us, his business struggled with:
-
A one-page website that wasn’t converting
-
No SEO traction or visibility in local search
-
A weak Google Business Profile presence
-
Lack of credibility online, despite years of expertise
Want results like these?
Our Approach
Website Design & Build
- Designed a 5-page custom site with services, testimonials, and branding
- Emphasised Chris’ family values and local credibility
- Added strong CTAs (phone, email, forms) to convert visitors
SEO (Search Engine Optimisation)
- Targeted residential electrical keywords specific to the Inner West
- Created SEO-friendly service pages (switchboards, ceiling fans, smoke alarms, etc.)
- Ongoing optimisation to maintain and improve rankings
Google Business Profile (GBP)
- Set up and optimised his GBP listing from scratch
- Weekly updates with new photos, services, and localised content
- Helped Chris collect real client reviews to boost trust
Hosting, Maintenance & Security
- Migrated to our A+ speed hosting
- Full maintenance, backups, and security monitoring
- Hands-off solution — Chris never needs to worry about his site
Answer Engine Optimisation (AEO)
- Structured website content to rank in AI-powered search tools
- Enhanced entity signals (local business details, consistent NAP, reviews)
- Ensured Chris’ services are visible not only on Google but also in AI-driven results
Want results like these?
The Results
From no visibility to a fully branded, high-performing website
2–3 qualified enquiries every week (calls, emails, forms)
Roughly $10,000/month in new revenue from SEO leads
700%+ ROI on SEO spend ($1,200/month → consistent $10k+ returns)
Ranking in the Top 4 on Google & GBP for “Inner West electrician” terms
Three years of ongoing growth with a stable, managed presence
Key Takeaways
A proper website is just the start SEO + GBP + hosting = real leads
Local focus pays off
Chris is seen as the “go-to sparkie” in the Inner West
ROI matters
700%+ return on SEO spend proves the model
Hands-off solution
We handle everything so Chris can focus on his trade
AEO future-proofs visibility
Ranking in AI tools ensures long-term lead flow
Want Results Like This?
If you’re an electrician or tradie who wants steady leads without relying on directories or endless networking, SME Digital can help.
