Case Study:
Inner West Electrical Solutions
700% ROI and Steady Leads: The InnerWest Electrical Success Story
The result:
22 enquiries
in 3 months
3–4 NEW
weekly leads
refreshed
homepage
400%+ RETURN
ON INVESTMENT
The Client
Services Provided
- Website Design
- Website Hosting and Maintenance
- Google Business Profile Optimisation
- SEO (Search Engine Optimisation)
- AEO (Answer Engine Optimisation)
The Challenge
When Chris came to us, his business struggled with:
-
A one-page website that wasn’t converting
-
No SEO traction or visibility in local search
-
A weak Google Business Profile presence
-
Lack of credibility online, despite years of expertise
Our Approach
Website Design & Build
- Designed a 5-page custom site with services, testimonials, and branding
- Emphasised Chris’ family values and local credibility
- Added strong CTAs (phone, email, forms) to convert visitors
SEO (Search Engine Optimisation)
- Targeted residential electrical keywords specific to the Inner West
- Created SEO-friendly service pages (switchboards, ceiling fans, smoke alarms, etc.)
- Ongoing optimisation to maintain and improve rankings
Google Business Profile (GBP)
- Set up and optimised his GBP listing from scratch
- Weekly updates with new photos, services, and localised content
- Helped Chris collect real client reviews to boost trust
Hosting, Maintenance & Security
- Migrated to our A+ speed hosting
- Full maintenance, backups, and security monitoring
- Hands-off solution — Chris never needs to worry about his site
Answer Engine Optimisation (AEO)
- Structured website content to rank in AI-powered search tools
- Enhanced entity signals (local business details, consistent NAP, reviews)
- Ensured Chris’ services are visible not only on Google but also in AI-driven results
The Results
From no visibility to a fully branded, high-performing website
2–3 qualified enquiries every week (calls, emails, forms)
Roughly $10,000/month in new revenue from SEO leads
700%+ ROI on SEO spend ($1,200/month → consistent $10k+ returns)
Ranking in the Top 4 on Google & GBP for “Inner West electrician” terms
Three years of ongoing growth with a stable, managed presence
Client Feedback
“I’ve been an electrician for over 25 years, but before SME Digital I had no real online presence. They built me a proper website, set up my Google profile, and now I get steady leads every week. I don’t have to chase work — it just comes in. Couldn’t be happier.”
— Chris,
Owner, InnerWest Electrical Solutions
Key Takeaways
A proper website is just the start — SEO + GBP + hosting = real leads
Local focus pays off — Chris is seen as the “go-to sparkie” in the Inner West
ROI matters — 700%+ return on SEO spend proves the model
Hands-off solution — We handle everything so Chris can focus on his trade
AEO future-proofs visibility — Ranking in AI tools ensures long-term lead flow
Want Results Like This?
If you’re an electrician or tradie who wants steady leads without relying on directories or endless networking, SME Digital can help.
Visit us at smedigital.com.au
