Case Study:
PhysioWard
How SME Digital transformed a self-made website into a growth engine that helped double business and dramatically improve recruitment
The result:
Nearly 2x business growth within 12 months
Following the website relaunch
Significant increase in patient enquiries
Supported by clearer messaging and improved site structure
Noticeable uplift in recruitment applications
With more candidates visiting the website before applying
Stronger brand perception online
With a warmer, more professional first impression
The Client
Services Provided
- Web Maintenance
- Web Design and Development
- Web Hosting
The Challenge
When Sam Ward approached SME Digital, PhysioWard already had a functional, self-produced website, but it wasn’t reflecting the quality and personality of the business.
The key issues were:
-
A website that didn’t align with the professional, welcoming brand PhysioWard delivers day-to-day
-
Visual design and messaging that didn’t properly represent the business
-
Limited impact on growth and recruitment, the site wasn’t supporting conversions
-
A need for a clearer structure and stronger online presence to support future growth
Before
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After
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Our Approach
Onboarding and Vision Alignment
We began with a guided onboarding program designed to understand:
- How Sam wanted the practice to be perceived online
- What patients and job applicants should feel when visiting the site
- The goals for messaging, design direction, and user experience
Sam described the onboarding as “super simple” and the overall process as smooth and easy.
Brand-Focused Website Design
Next, we redesigned the website with a focus on:
- A warmer, more inviting look and feel
- Clearer messaging to communicate services and values
- Improved structure and navigation for a better user experience
Streamlined Website Build
Built for Growth and Recruitment
The Results
Business Growth
Sam reported that PhysioWard has almost doubled in a year, supported by a stronger online presence and improved overall appeal of the website.
Improved Recruitment
The new website became a valuable recruitment tool, PhysioWard began seeing more job applicants, with candidates visiting the site to understand the business and team culture before applying.
Client Satisfaction and Referrals
Sam described the experience as “super smooth” and confirmed he has referred SME Digital to other people.
Client Feedback
It’s been a
game-changer for
my business!
“Their onboarding program was super simple. The process was super streamlined and the turnaround time was amazing. The overall appeal of the website is much more warm and inviting. Our business has almost doubled in a year, and it’s really helped with recruitment as well.”
Sam Ward, PhysioWard Sports & Rehab
Key Takeaways
Presentation builds trust, a warm,
professional website helps patients feel
confident before booking
Websites can support hiring,
a strong online presence helps
attract better candidates
Process matters, streamlined
onboarding and delivery improves
outcomes and client experience
A website should drive
growth, not just
“look good”
Want Results Like This?
If your website feels outdated, doesn’t reflect your brand, or isn’t supporting growth, we can help you rebuild it into a high-performing online presence that converts.
Book your free consultation with SME Digital
