SEO & Local SEO: In simple terms

What is SEO?

Search engine optimisation (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page ranks in the results of a search engine, the more likely it is to be visited by internet users.

There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the factors on a website that can be optimised to improve its ranking in search engine results pages. These include elements such as the site’s title, headings, and content. Off-page SEO, on the other hand, refers to the factors that are not on the website but can still influence its ranking. These include things like links from other websites and social media signals.

What is Local SEO?

Local SEO is a type of SEO that focuses on optimizing a website or web page for local search results. This can be done by optimizing the website for specific location-based keywords, such as the name of a city, state, or country. Local SEO can also be accomplished by optimizing for specific local directories and citation sources.

Local SEO is important for businesses that want to increase their visibility and ranking in local search results. It can help them reach more potential customers who are searching for products or services in their area. Local SEO can also help businesses stand out from their competitors who may not be optimised for local search.

If you’re a business owner, you can use SEO to improve your website and ranking in search engine results pages. This will help you attract more visitors to your site, which will lead to more customers and sales. You can also use Local SEO to improve your visibility and ranking in local search results, which can help you reach more potential customers in your area.

No matter what type of business you have, SEO can be a valuable tool for increasing your visibility and sales. If you’re not sure where to start, chat with us at SME Digital and book a consult today.

Success stories

          
   matt curran 
 2024-04-04
 
 
   I have had the pleasure of working with SME DIGITAL for about 12 months now. Avani and Amish have gone above and beyond to help with my business needs. Amish has worked tirelessly to get our business to rank higher on google, Avani re did our old clunky website which looks amazing. Excellent service thank you SME Digital
  
 
 
       
   Inner West Electrical Solutions 
 2023-12-04
 
 
   Highly recommend! Have been extremely helpful.
  
 
 
       
   Alex Bedders 
 2023-09-15
 
 
   SME are the best in the business. Very good at what they do as well as honest and transparent.
  
 
 
       
   Maja Paleka 
 2023-07-10
 
 
   Getting my business website done was the second time I have worked with Avani and her team, and we have a 3rd already in planning.  SME digital are incredibly flexible, customer centric, and just do great quality work.  What I especially value is the expertise they bring to the table - I had some ideas on how I wanted to have things done and if those ideas would not bring me the right outcome for my business, Avani talked me through the options and possible other alternatives.  This ensured that not only did I get what I wanted, but it was done in a way that benefited my website, business and SEO.  True partnership is really how I would describe the experience of working with SME Digital.
  
 
 
       
   Sara Lonergan 
 2023-04-27
 
 
   SME digital are a professional, honest and talented group of IT professionals. I enjoy working with them and wouldn't hesitate to recommend their business to like minded business owners looking for SEO/website services.
  
 
 
       
   Sarai Yates 
 2023-04-20
 
 
   I am a perfectionist and work at a very fast pace so I was a bit worried that getting someone to build my website would be a difficult process. But Avani and her team just rolled with me and my pickiness, I ended up having a really good time throughout the whole process and truly enjoyed our daily chats and endless emails to get things right and eventually launch my absolute dream website. Avani was incredibly responsive at all hours of the day, and literally made everything that I asked for happen. I could not recommend her more and am looking forward to keep working with her. Thank you Avani!!
  
 
 
       
   Robyn Walker 
 2023-03-23
 
 
   Avani and Amish have been excellent every step of the way...from our initial meeting through to the end result...where they've so creatively showcased my professional accomplishments to-date.
Avani has been incredibly patient and supportive throughout this journey, and I'm now looking forward to the SEO results, over the next few months, with Amish's input and expertise.
  
 
 
       
   Barbara Clendining 
 2023-03-10
 
 
   Excellent, can't recommend enough. No item is too big or small, a genuine business that cares about your business & will be empathetic with your needs & provide strategic feedback & deliver results (our web traffic has already soared with their new design of our website).
  
 
 
       
   Matthew Stewart 
 2022-12-20
 
 
   SME Digital totally transformed my website from being very basic to now a platform I am proud to show my clients. Amish and Avani have been amazing throughout the whole process. Couldn’t be happier with the service I have received. I would highly recommend SME Digital to anyone. Cheers, Climate Care Air Conditioning Services.
  
 
 
       
   Matthew Blaxland 
 2022-12-20
 
 
   Amish and Avani have designed and set up my website. I couldn’t be more pleased with the end result, they are easy to work with and very professional. I would highly recommend them
  
 
 
  
  Load more