We’re a website development company whose professional SEO services can help to boost your search engine rankings and ultimately help you to gain more clients. Most veterinary practices have websites and online marketing, but many neglect search engine optimisation (SEO). Yes, websites should be well designed, full of information, and easy to navigate, but SEO for vet practices is essential if you want to improve your visibility online so that potential clients can find you.
With our 6 Steps for Vet Practices to increase online visibility, we can help to bring in more traffic to your website, which ultimately converts to more clients through your door. Let’s take a look at them.
1: Good Web Design
When it comes to your business, a sleek, professional web design is no longer a luxury – it’s a necessity. Studies have shown that over 50% of customers judge a company based on its website. If your website isn’t user-friendly and looks outdated or amateurish, you could be losing potential customers without even knowing it.
In today’s digital age, hiring a professional web design agency is one of the best investments you can make for your business. We can transform a lackluster site so that it is welcoming and comforting while portraying the core values of your business as compassionate, caring, and professional.
I want to share our experience in finding a local the vet for our Schnoodle puppy Archie in the suburb of Freshwater in Sydney, I searched on Google to for “local vet clinic freshwater” that could cater to our needs. I found a local vet with a poorly designed website that left much to be desired but I did not want to judge a book by its cover, so we decided to pay a visit to the clinic in person. To our dismay, the actual clinic was even more disappointing than its online presence, with an off-putting smell and overall ambiance, we then opted to choose a vet clinic located in next suburb that presented a more professional image both online and in person. This experience truly highlighted the power of a website in shaping the perception of a business, and the importance of making an informed decision based on various factors.
2: Working Alongside You
We’re a web agency that works with companies to demonstrate their strengths to potential clients. A website is your digital business card and lets you share your story to attract new clients.
Working closely with you is key to making an online strategy work. We’ve worked with numerous clients in different industries to create digital strategies tailor-made for their needs. Our process starts with discovery. We take the time to learn about your organisation, your goals, and your audience. Then we design a strategy specifically for your needs.
3: Comprehensive Keyword Research
Keyword research is a critical component of any successful online marketing campaign. It is the step taken to determine which search terms or phrases are important to your customers, which terms you should target, and when/where you should be using those terms.
The competition for ranking high in Google’s search results is fierce.
As a huge part of SEO, content strategy is also important. It’s quite simple: by knowing which keywords your target audience is searching for, you can target your content to better reach them. We provide thorough and comprehensive research to find the exact terms people are searching for in order to gain an edge over your competitors.
4: Content Planning and Backlinking Strategy
In the past, people used to think that having good content on your website was enough, and that was that. That is no longer the case. Search engines are becoming more intelligent, and content is no longer enough.
For a website to be deemed relevant by search engines, it needs to have high levels of inbound links from authoritative websites. These links are known as backlinks and are a part of a 6-12 month strategy included in the professional SEO services we offer.
5: Pay-per-Click (PPC)/Google Ads
Google ads are essential in driving more traffic and sales to your business. They offer a cost-effective, targeted way to bring visitors to your site and are a way of increasing traffic quickly while waiting for our organic search strategy to come to fruition. For some customers we run the ad campaigns along with SEO to get the maximum traffic to the website which in turn brings in more customers to the clinic.
6: eCommerce
An e commerce platform is a potential way of creating revenue for veterinary practices. Your website can be a resource for pet care, helping clients find answers to their questions, read about pet care tips, and even book an appointment online. It can also be an online veterinary shop where you can order pet accessories, pet toys, or even pet apparel.
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SME Digital is your local SEO agency and website development company in Sydney that is well-established in the field of SEO for vet practices. Get in touch with us today to find out how we can help your Vet Clinic just the way we have helped Pendle Hills Vet Clinic.
