SEO & Local SEO: In simple terms

What is SEO?

Search engine optimisation (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page ranks in the results of a search engine, the more likely it is to be visited by internet users.

There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the factors on a website that can be optimised to improve its ranking in search engine results pages. These include elements such as the site’s title, headings, and content. Off-page SEO, on the other hand, refers to the factors that are not on the website but can still influence its ranking. These include things like links from other websites and social media signals.

What is Local SEO?

Local SEO is a type of SEO that focuses on optimizing a website or web page for local search results. This can be done by optimizing the website for specific location-based keywords, such as the name of a city, state, or country. Local SEO can also be accomplished by optimizing for specific local directories and citation sources.

Local SEO is important for businesses that want to increase their visibility and ranking in local search results. It can help them reach more potential customers who are searching for products or services in their area. Local SEO can also help businesses stand out from their competitors who may not be optimised for local search.

If you’re a business owner, you can use SEO to improve your website and ranking in search engine results pages. This will help you attract more visitors to your site, which will lead to more customers and sales. You can also use Local SEO to improve your visibility and ranking in local search results, which can help you reach more potential customers in your area.

No matter what type of business you have, SEO can be a valuable tool for increasing your visibility and sales. If you’re not sure where to start, chat with us at SME Digital and book a consult today.

Read Case Studies

How SME Digital turned three years of no results into $30K+ in new business within months

700% ROI and Steady Leads: The InnerWest Electrical Success Story

From Agency Employee to One of the Top Independent Buyers Agents in the Northern Beaches

Case Study

Success Stories That Speak for Themselves

A closer look at how we improved conversions, visibility, and digital performance across different industries.

22

Enquiries in 3 months

Refreshed homepage

3–4

New weekly leads

Return On Investment

Turned three years of no results into $30K+

Full House Water Filtration needed a website and SEO strategy that actually converted visitors into enquiries.We rebuilt the homepage for conversions, fixed slow hosting, and launched a national SEO campaign targeting untapped keywords.

First enquiry in 30 days

Top rankings for key Northern Beaches terms

Outranking former agency profiles

Team expanding due to growth

From Agency Employee to One of the Top Independent Buyers Agents

Beaches Home Buyers is a buyers agency based on Sydney’s Lower Northern Beaches, led by Tracy Black. After years of working with top agencies, Tracy launched her own brand to provide a personalised, trustworthy buyers agent service. She approached SME Digital to create a digital presence that would reflect her expertise, values, and reputation in the community.

2–3

Qualified enquiries per week

~$10k/month in new SEO revenue

700%+

ROI

Top 4 rankings for “Inner West electrician” terms

700% ROI and Steady Leads

Inner West Electrical Solutions had the experience and reputation, but a one-page website and weak online presence weren’t generating consistent local enquiries.

We built a fully branded website, implemented targeted Inner West SEO, and optimised Google Business Profile to position Chris as the go-to residential electrician in his community.

2500+

Organic sessions in 12 months

50%+ engagement rate

38%

branded search CTR

Top 3 local keyword rankings

10x More Leads for a Local HVAC Business in Sydney

Climate Care Air Conditioning had a website that wasn’t ranking locally or generating consistent enquiries.

We rebuilt the site with a mobile-first, SEO-driven strategy, strengthened the technical foundations, and launched targeted local campaigns to generate immediate leads and long-term organic growth.

Nearly 2x growth in 12 months

Increased patient enquiries

More recruitment applications

Stronger online brand presence

How SME Digital transformed a self-made website into a growth engine that helped double business and dramatically improve recruitment

PhysioWard Sports & Rehab had a self-built website that didn’t reflect the professionalism of the clinic or support growth and recruitment.

We redesigned the site with clearer messaging, improved structure, and a warmer, more professional look to better convert visitors into patient enquiries and job applications.

Continue the Journey

Here’s a few blogs to get you started and understand what goes on behind the scenes and why and how we do what we do.