Is SEO All About Keywords?

Is SEO All About Keywords - SME Digital

The latest buzzword in digital marketing is SEO or search engine optimisation. It’s become the main strategy that helps businesses thrive in the modern, information, and digital era where Google and other search engines dominate. Businesses from all over the world are, in one way or another, utilising SEO to rank their web pages and gain more online presence.

However, that doesn’t mean everyone is doing it right. SEO is a complex niche that involves many different fields and strategies. But if you ask business owners or marketers about it, most would have the misconception that SEO is only about keywords — finding the right queries, using them across their website, and that’s it but SEO is much more than that.

SEO encompasses a broad range of different processes, steps, and strategies to get a website or page rank on Google. Although keywords play an important in it, they need to be supplemented with other strategies to get the best results and fully optimise a website.

So if SEO isn’t just about keywords? What else is involved?

The Core Elements of SEO

SEO does not equate to only keywords. It can be broken down into several different elements which all work together to optimise a website and generate real results. Here are the most important elements of search engine optimisation:

Keyword Research

Let’s start with the most basic thing that everyone knows about SEO: keywords. Keywords that you should use for your website are revealed through a process called keyword research. It helps you uncover the queries that you need to be utilising in your website to describe your brand online.

Keywords are the foundation of your SEO efforts, dictating how you should be writing your content, building your links, etc. Considering how important keywords are in SEO, there’s no doubt why many people think that it’s all they need to optimise their sites. But it’s only the stepping stone to a much bigger picture — more on that later.

To effectively do keyword research, you need to conduct the following strategies:

  • Choose the right keywords
  • Analyze your competition
  • Determine the search intent 


After keyword research comes the content, which is where you can showcase your products and services via Blogs, Pages and Visuals. Google ranks websites according to what provides value to readers, which is why having info-packed and valuable content is crucial to not only get your page to rank, but also attract potential customers and turn them into leads.

You need to create high-quality content that helps you convert. You can do this by taking the following factors into consideration and making sure that your content is:

  • High-quality
  • Caters to the search intent
  • Fresh and up-to-date
  • Relevant to the reader
  • Easy to read and navigate
  • Actionable


SEO is more than just about incorporating the elements of keyword research and content into pieces on your site. It’s also about everything as a whole, i.e. your website’s HTML. Before you can think about attracting your audience, you first need to get on the same page with Google. The search engine needs to be able to figure out what your site and content are about before it can decide whether or not to rank your page.

HTML may seem like an intimidating term that’s reserved for web developers and tech guys. However, in the context of SEO, it’s not as difficult as it looks. You just need to pay attention to these factors:

  • Title tags
  • H1 tags
  • Meta description
  • Schema
  • Subheadings
  • Alt text
  • URL slug

These might seem like basic and small elements. However, optimising these HTML factors can go a long way in helping Google bots crawl your site, understand what it’s about, and rank you for appropriate search queries.

Site Architecture

Considering that Google’s priority is to give its users a high-quality search experience, paying attention to your site architecture is one of its core criteria. You need to make sure that your website satisfies Google’s requirements by making it:

  • Free from duplicate content
  • Mobile-Friendly
  • Fast
  • Secure


Does Google trust you? This is an important question to ask yourself when building your website’s SEO. If Google can’t trust your website, how do you expect your visitors to? Google determines trust by looking at the following factors:

Many experts consider links as the most important ranking factors, which is why link building is such as important SEO strategy that you’d be remiss not to have. Building links that lead to your website from other pages on the web will help Google see you as a high-authority site, which consequently convinces it to rank you higher.

But Google can easily tell quality links from spammy ones. So make sure you take these link building factors into consideration:

  • Link quality
  • Anchor text
  • Quantity of links
  • Internal linking  

How SME Digital Helps Optimise Your Website

As you can see, there’s so much more to SEO than just keywords. Several core elements make up an effective SEO strategy that will truly help you get results and push your business forward. But let’s admit — SEO can get very technical and complex. No worries, though, because we can help!

SME Digital is a local SEO company in Sydney that offers a comprehensive SEO service that will optimise your website and help you achieve a higher ranking. We work with our clients closely and understand everything about their industry, niche, market, and customers to procure tailored strategies that suit their needs and goals. With this information, our SEO consultants then build an SEO audit that outlines the steps we need to take to get your website to rank.

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matt curran
matt curran
I have had the pleasure of working with SME DIGITAL for about 12 months now. Avani and Amish have gone above and beyond to help with my business needs. Amish has worked tirelessly to get our business to rank higher on google, Avani re did our old clunky website which looks amazing. Excellent service thank you SME Digital
Inner West Electrical Solutions
Inner West Electrical Solutions
Highly recommend! Have been extremely helpful.
Alex Bedders
Alex Bedders
SME are the best in the business. Very good at what they do as well as honest and transparent.
Maja Paleka
Maja Paleka
Getting my business website done was the second time I have worked with Avani and her team, and we have a 3rd already in planning. SME digital are incredibly flexible, customer centric, and just do great quality work. What I especially value is the expertise they bring to the table - I had some ideas on how I wanted to have things done and if those ideas would not bring me the right outcome for my business, Avani talked me through the options and possible other alternatives. This ensured that not only did I get what I wanted, but it was done in a way that benefited my website, business and SEO. True partnership is really how I would describe the experience of working with SME Digital.
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Sara Lonergan
SME digital are a professional, honest and talented group of IT professionals. I enjoy working with them and wouldn't hesitate to recommend their business to like minded business owners looking for SEO/website services.
Sarai Yates
Sarai Yates
I am a perfectionist and work at a very fast pace so I was a bit worried that getting someone to build my website would be a difficult process. But Avani and her team just rolled with me and my pickiness, I ended up having a really good time throughout the whole process and truly enjoyed our daily chats and endless emails to get things right and eventually launch my absolute dream website. Avani was incredibly responsive at all hours of the day, and literally made everything that I asked for happen. I could not recommend her more and am looking forward to keep working with her. Thank you Avani!!
Robyn Walker
Robyn Walker
Avani and Amish have been excellent every step of the way...from our initial meeting through to the end result...where they've so creatively showcased my professional accomplishments to-date. Avani has been incredibly patient and supportive throughout this journey, and I'm now looking forward to the SEO results, over the next few months, with Amish's input and expertise.
Barbara Clendining
Barbara Clendining
Excellent, can't recommend enough. No item is too big or small, a genuine business that cares about your business & will be empathetic with your needs & provide strategic feedback & deliver results (our web traffic has already soared with their new design of our website).
Matthew Stewart
Matthew Stewart
SME Digital totally transformed my website from being very basic to now a platform I am proud to show my clients. Amish and Avani have been amazing throughout the whole process. Couldn’t be happier with the service I have received. I would highly recommend SME Digital to anyone. Cheers, Climate Care Air Conditioning Services.
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Matthew Blaxland
Amish and Avani have designed and set up my website. I couldn’t be more pleased with the end result, they are easy to work with and very professional. I would highly recommend them

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